CLIENT: Battlefield Tours
Mat McLachlan Battlefield Tours is part of the touring division of McLachlan Travel Group, a family company that has been prominent in the Australian travel industry for more than 30 years.
The poppy is a perfect representation of the service and sacrifice of the Anzacs, which are the same qualities Mat McLachlan Battlefield Tours promote. The poppy is a near-universal symbol of the First World War that has been used to remember the Anzacs thousands of times, and in thousands of different ways. Their new branding is a representation of the poppies that grow in the battlefields where they bring the history of the Anzacs to life for their passengers.